Marketing Ideology
Publicity and Promotion make us confuse all time with the “Term of Marketing/Sales”, instead of these are only “Disciplined Structure”, Nothing Else. If once you make yourself clear with your customer’s central need, it is definite that you will be counted as a successful business man as soon.
Some Important angel lines to remember
- Build the Blueprint of your business according to the customer need.
- Collect the data of your customer/client as much as you can, for the potential growth.
- Just try to forecast your idea and Imagine with Practicality or do virtually dive in your idea first.
- Make Products Which You can sell [Called Customer led], Don’t Sell Product Which you can make [Called Product led]. If you will Prefer Customer led, you only need to provide your customer amazing experience, rest of success is waiting for you at the doorstep.
If you choose Product led, you have to do a lot of efforts with lot of risks, this is also successful idea but a huge time taking than first one [Customer led]. In the Product led, you have to provide freemium plans/trial plans for your idea to be success. Rest is the luck and dear wishes,
1. Marketing on the Serious Notes
Concentrate on every step of Marketing, not only Promotion/Publicity or Sales Techniques, to make agree your customer to buy product/services.
By taking this subject seriously and considering its influence, you will have all benefits in the future as soon.
- 100% Satisfied Clientage
- Loyalty of Your Customers
- Top Customer/Client Base
- Success & Product Fame
- Great ratio of recommendations
- Growth in the Turnover
- Recurring Clientage
- 10-15% Complaint or Queries only
You will get the result of 80-90% Profit only and this can be considered as a main reason, because you have the great amendment in the marketing performance, to consider your Customer first, Not Product.
2. Marketing Types
- Forefronter
- They Go ahead with the customer/client need and available the product in the market.
- They are the first and fast movers and show their presence in the market before others.
- Follower:
- They do not like to take risk; they just want to keep themselves in the safe zone.
- They just want to see the market progress before to be agree for any action.
- Fossils:
- They remain continue their methodology in their business, either they are getting benefits or not. They are never ready to change themselves
3. Market Analyzing Methodology
P4 Methodology is 100% successful for the success of business.
- P=Product
- P=Price
- P=Place
- P=Promotion
The Correct Proportion will be only according to your customer benefits. Then you will start to get profit of effective & strategic marketing.
- The Right Product only meets the customer requirement/need.
- The Right Price give the Profit to customer and make them happier
- The Right Place where customer can approach and Buy Product easily
- The Right Promotion motivate and encourage customer to buy the product again.
The Right Balance between Price and Quality is most important. It never matters how many sources you use to build it, how much investment we made. The only matter, customer wants it or not, if the price of the product is higher because we had the high cost to launch it, then we are going in wrong way. Customer will not solve our problem either related financially or anything, we have to solve the problem of customer first, I do not know for how many years, it depends on the product value. So to keep patience is always the indirect cost of marketing. So here this is the end of 1st chapter of Marketing. Your blessing will make me positive to stay continue.